“The revolution is already underway: just think about the World Cup," said
Tero Ojanpera, Nokia's EVP of Services at the recent MEM 2010 conference in London.*
Citing research from Nielsen, he told his audience that 21% of football (soccer)
fans will be keeping up with World Cup games on their phones. "Up from practically
zero in 2006 when the last World Cup happened," noted Ojanpera.
* Source – http://www.mobile-ent.biz/news/37570/Nokia-Say-goodbye-to-the-apps-phone - 23rd June 2010
Sport is generally recognised as the greatest product to unite.
Consider the power of great events such as the Olympics and the Football World Cup in bringing together different nations and beliefs without political intervention.
Our SportMate™ live sports results platform offers you the possibilities to maximise this great power; in fact, it's a Marketing Director's dream product. We have a range of options and solutions to satisfy even the most demanding marketing departments from simple page advertising, to Branded and Co-Branded versions to fully integrate white label products linking into your existing CRM and other management systems.
2010 Special Edition
To celebrate the 3rd anniversary of our SportMate™ live sports results application we decided to create a special version for the World Cup. The original version was completely re-branded and improved. The number of available leagues was increased from just the main 5 European to more than 175 national and international leagues, competitions and cups
. We even added women’s and youth leagues. We also added a host of user definable options such as time zone, language selection, location, MyFavourites™, etc. Over time, these will allow us to deliver more defined ads to each user.
During the re-branding we also included the ability to offer ‘App-in-App™’ options. These work in exactly the same way as the ‘Shop-in-Shop’ concessions in large department stores; our real estate - your products. We have now launched the first of these, Sports Book betting.
Today, most Sports Book operators offer some type of mobile product. These range from older style WAP to the latest applications. The development and maintenance cost are often very high due to continual changes needed to satisfy user’s expectations. Using our 'App-in-App' options, Sports Book operators can be up and running within a very short time; normally less than 30 days. Whats' more, not only will you give your users a 'betting application', they will have access to the full SportMate™ features.
Look at the advantages:
- No developments costs
- No maintenance costs
- Continual development cycle
- Exclusive ownership of user ad space
- Retrospective access to more than 150,000 SportMate™ users
- Access to more than 175 global leagues, competitions and cups
- League tables, fixtures lists, news and more
- Women´s and youth leagues
- Simple user interface
- ´2 click' functions to place bet
Our ‘App-in-App™’ Sports Book option is the perfect solution for any Sports Book operator - maybe even you!
For more information about our different Business Models for 'App-in-App™ and how it will help to reinforce your brand in this huge marketplace, please complete our Contact Us
form and we will have one of our sales people call you.