Mobile Advertising
Mobile advertising is fast becoming the main choice for large organisations. They have recognised that never before has such a powerful device been available to deliver their message directly to the consumer; anytime, anywhere, 24/7. That device is our mobile phone.
The problem with this new capability is one of ad saturation. It's OK to present an ad to a user but, we have to remember that the user does not want to be bombarded with ads and certainly does not want to have their enjoyment of the product ruined by unwanted ads.
That's why we developed AdMate3™ - our third generation ad engine.
Developed with these key factors in mind, AdMate3™ delivers unobtrusive ads with any of our applications. They are attractive, unobtrusive and limited.
Ad delivery is controlled by a two stage 'decision making' process. The first stage is performed within the application. This includes:
- Does this application / user accept ads?
- Is the current viewed page allowed to receive ads?
- If so, what is the ad template style?
If the decision made is to 'request an ad' server side functions take over and complete the process.
- What is the user's registered language, country and download source?
- Does the user have any specific ad preferences; sports; motoring, etc.?
- Which ads have already been delivered during this session?
- Are any ads waiting to be served which are in a particular 'ad push'?
- Which ad has the highest 'weighting'?
After decision making is complete, the selected ad is pushed to the user for delivery and the session data is updated.
AdMate3™ is capable of delivering a range of highly interesting but unobtrusive ads including:
- Display
- 'Call to Action'
- 'Call to Call'
- Click for Coupon'
- 'Click to Buy'
For more information about our AdMate3™ and how it can help your business deliver truly focused advertising, please complete our Contact Us form and we will have one of our support people call you.
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